Approach

We are guided by four key pillars, focused on delivering on key priorities for vets:

Convenience

We will prioritise the products our customers want, providing these when they want them and where they need them
Value

We believe that quality healthcare should be available for all animals and in offering value to vets so they feel empowered to improve animal health
Effectiveness

We will focus on the everyday wellbeing of animals, seeking to prevent unnecessary disease and treat chronic and acute conditions, in order to improve their quality of life
Innovation

We will invest in research and development, striving to discover and develop new treatments that will lead to even healthier outcomes